KEY TAKEAWAYS:
- Spearheaded the transition of the Respawn brand into focusing on the gaming community and their interaction with our product. Less focus on the product only.
- Helped realign the product assortment in the navigation to give the customer a clearer shopping experience.
- Photography and video using high-level talent, aspirational environments, and on trend music.
- Better representation of our 3rd party reviews
- Anchoring the shopping experience with focus on our partnerships with influencers and professional gaming teams and players.
- Enhanced the footer with clear-cut lanes to give the consumer a better center of information.