KEY TAKEAWAYS:
- Spearheaded the digital rebranding of the HON Basyx brand.
- Worked closely with CGI and our partners in India in both the product imagery and room scenes.
- Established iconography to further pin-point key brand messaging.
- Collaborated with the content team on voice of the HON Basyx brand, and how best to incorporate into digital assets.
- Helped establish the update cadence for the HON Basyx digital marketing deliverables and promotions.