KEY TAKEAWAYS:
- With the high-priced partnership between Respawn and Epic/Fortnite, the website update made sure to highlight that lock-up by utilizing assets from the Fortnite game, as well as multiple shopping "blocks" marketed to the licensed product.
- More overall white space with strategic usage of the color red.
- Brought the Press Mentions to the Respawn brand, and showcasing to the customer for the first time.
- Highlighted top selling products in varying ways throughout the shopping experience.
- Content was rewritten to tell a story, and not only callout specific product specifications and usages.